Jules Gourley

Jules Gourley


I’m Jules, mother, wife, former midwife, artist, APPA Certified Placenta Arts Specialist, and the Director of the The Association for Placenta Preparation Arts, Ltd (APPA). Since 1997, I’ve been involved in supporting women through the childbearing years, starting as a WIC breastfeeding peer counselor, then as a doula, and eventually, as a certified professional midwife. I spent 15 years attending home births as a midwife and loved providing care and support to families during their pregnancies, births, and beyond. It is because of these experiences I’m inspired to focus my energy on the “mother arts” and the postpartum period, providing placenta encapsulation, breastmilk and placenta-infused jewelry and keepsakes, in Albuquerque, and surrounding areas. 

It was in my midwifery practice that I first learned of placentophagy, and began preparing placentas for consumption. Since 2008, I’ve had a reputation as an industry leader and pioneer in the field of placenta encapsulation. After years of preparing placentas and working with other specialists around the country, in 2014 I co-founded APPA (the Association of Placenta Preparation Arts), a professional certification organization for placenta arts. My commitment to safety and best practices drives my work with APPA, ensuring high professional, educational, and safety standards for placenta service providers. My commitment to postpartum families inspires my passion for placenta arts work.  

The childbearing years are a tender time of transition, of stretching and learning during the metamorphosis from woman to mother. For many, this time can be very difficult. Since the birth of my own two children (now young men) and because of my own experiences and struggles, I’m passionate about easing and honoring this important transition for all families. 

Your motherhood journey is sacred and special; I’m here to help you honor and treasure your experience.